EU wants it specific

I just read an article about the debunking of the probiotic effects of yogurt drinks. The article was concerned with the EU's attempts to ensure that any "medical-sounding" claims made on food products be supported by facts. They want it verified by scientific observation that the probiots in many yogurt products are "good for you". And what is the percentage, what is the short and long term group mean distribution of effects, and how do these effects come about...perhaps.

This is all in their attempt to protect the public, (there it is my favourite phrase), from misleading or false advertising, and to ensure that all products are fairly represented. Personally, I think it is time to do away with advertising on foods. All food packaging (if any packaging at all) should just say what is in side. Maybe how to cook it. And even those instructions should read something like: add water or add fire or add both...go on experiment.

I don't get it. Or rather, I don't get what people don't get about food. Can't you just eat something and feel it was good for you, or feel, "hmm maybe i shouldn't eat too much of that." I mean, don't you just feel good after eating high quality bread, or a peach, versus when you eat dollar a zip-locked loaf bread and a tinned peach? Can't you feel after a yogurt...oh that was a lot of sugar, or that was a little tarte but my tummy feels calm...

Maybe some of the high fruit, high processed yogurts aren't as healthy as they claim, but eating yogurt is a good habit. Just take away a company's right to promote by claims...I think this is nicer. Instead of spending billions on questionable, arguable research let's spend it teaching people how to enjoy food, how to eat food and how to appreciate how food makes their bodies feel.

I have friends who I know are allergic to tomatoes or maybe cheese who don't know it. I see, we eat pizza or a nice lasgna, 10 minutes later they look lethargic and strained, not long after they are off to the loo. They enjoy the gustatory experience so much that they don't associate the coupled digestive experience with the ingredients their bodies don't like. I know I am probably mildly sensetive to bread. I eat it, especially when I eat a lot of it, and I get depressed, sleepy, groggy. And its a positive feedback cycle too, when I start getting depressed I crave more bread, I eat it, I feel more sick and sad, so I crave and eat more. But when I catch on and go for a bowl of soup or some rice instead of bread it is only a matter of time before my whole condition shifts again.

When we pay attention to our body, we can find out how wise it is. And then all the faulty health claims in the world don't matter a stitch and companies can tell you what you want, but you will say, "your words sound wise, but I know otherwise, my body whispers to me what it needs to keep fit and vital"

But I guess we need some lessons in the listening part. It isn't easy and it does take time. But i think if i could get funding for research I could demonstrate how much money would be saved by governments if food didn't need promoting.