Friday, March 19, 2010

Lazy food

I read a hilarious article yesterday about lazy food. About the shock and horror of the supermarket filling up with prepackage prepared ingredients that are meant to reduce the time it takes to make a salad.

did making salad ever really take that long? I guess it did. The article talked about the dramatic growth in the lazy foods market value. About how as society follows its terminal course we find outselves more and more cash rich and more and more time poor, leaving us feeling we have no time to make a salad.

Several commented on how kids these days dont know carrots come from the earth, not Tescos; mangoes are oblong and multicoloured, not square; asparagus is...well asparagus since there isn't much you can do to make asparagus lazier so it gets left out of their diets...

I think it is pretty unfair to call the foods lazy. I contend there are no lazy foods, just as there are no stupid questions. Living in Japan, the land of lazy foods, I always find the only thing i get for buying the prepared ingredients is...more packaging and a sense of emptiness because I could have made it all myself for just as much time, less money, and way less garbage.

Some contend these foods are for people who live alone, because when you buy food you can't buy small amounts, and then you have all this food rotting in the fridge. Which is why we need to do away with bulk buying. Chicken cost what ever 59yen/100g whether you buy 50g or 500g. And that's how it should be. In Japan you are encouraged to only buy what you need and not feel like you are missing out on a deal by only buying a little bit for tonite and tomorrows dinner. The same for veggies. Veggies come in different sizes, thats just how the grow. Feel free to buy what you need, not what is the best deal. A huge daikon and a regular daikon cost the same, so you just buy the one that will provide YOU with what you need. Don't feel you are paying more for your daikon, maybe the cost per 100g is more, but you are getting what you need to feed yourself, for 79yen, and if you needed to feed 4 people you would get enough to feed 4 people for 79yen too.

Reassessing our relationship to money is going to be an important revolution in our lifetimes. If we continue to overvalue money and undervalue commodities, we will soon find ourself bought out, sold up creek to China. And while I like lots of things about China, the thing i like most is that it is China and not the whole world. I love the diversity of our planet; but if we value money more than diversity then soon we will have just that.

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